Video marketing is becoming an essential marketing tool for businesses of all sizes. In fact, recent studies have shown that video is the most effective form of marketing. This blog post will discuss the top 3 benefits of video marketing and how you can start using videos to reach your target audience.
Why is it Important to Use Video as a Marketing Tool?
Videos Get More Engagement
Marketing videos are an effective way to engage with your audience because the video captures their attention and, if done right, can hold the prospect’s interest for an extended period of time.
While searching the web or scrolling through social media, the user is more likely to scroll past your photo than a video. 66% of consumers actually prefer video ads over text or images. On Instagram, users engage with video ads 3 times as much as they do on photo ads.
Video Marketing Increases Conversions
In addition to getting more engagement, video marketing also increases conversions. When done correctly, a video can provide the viewer with all the information they need about a product or service in under a minute. In fact, studies have shown that, after seeing your product in action, your prospect is over 80% more likely to buy it.
Creating Video Content Helps Increase Brand Trust and Loyalty
Your target audience is bombarded with marketing messages from hundreds of businesses every day. It can be challenging for them to determine which brands they can trust. By using authentic and personal video content to tell your brand’s story, voice, mission statement, goals, and products, you can help increase brand trust and loyalty.
How to Get Started With Video Marketing
With so many benefits, it’s clear that video content is an essential part of any small business’s marketing strategy today. Here are a few content ideas to help you get started:
- Create videos that introduce your business and explain what you offer.
- Showcase customer testimonials or case studies.
- Create how-to or tutorial videos.
- Include product demonstrations.
- Using video landing pages to showcase your products
One key factor to keep in mind when creating video content is that quality is essential to keeping your prospect engaged. You’ll want to take the time to strategize before creating your videos to make sure that they’re relevant to your target audience.
Once you finish recording, you’ll want to edit and polish your videos to ensure they’re of the best quality possible. By using professional video editing services, you can ensure that your videos look great, convey your message clearly and reflect positively on your brand.
Looking to start using video marketing for your business? Contact us today! We can help with all of your video editing needs to ensure that you’re publishing premium video content that reaches your audience and increases conversions.
