Ready to Start a PodcastPodcast mic and blue background IBLP

Podcasts are becoming an increasingly popular way to channel ideas, inform listeners and engage with audiences for free. With the emergence of the work from home era in an ever-evolving digital age, there’s never been a better time to start one.

With next to no setup costs and a never-ending list of topics to cover, podcasting is cheap, easy and accessible to all. We’re going to explore some of the ways in which you and your business could benefit from starting your very own podcast series.


You’ll Build an Audience of Engaged Listeners

Podcasting is one of the most effective ways to grow an audience and build a brand, whether it be personal or commercial. Unlike ads, audiences actually want to listen to podcasts, whether it be for entertainment, information or motivation. Someone who decides to give your podcast a go will be all ears, guaranteeing you their full attention and engaged listening.


It’s a Business Venture With Next to No Setup Costs

All you need to start a podcast is a recording device (i.e. your laptop), an internet connection and an idea or a passion. Most people already have all three, making podcasting one of the most accessible ways to create another income stream. Last year, Joe Rogan signed an exclusivity deal with Spotify that was reportedly worth over $100million. And My Favorite Murder, a podcast started by Karen Kilgariff and Georgia Hardstark, now earns $15million in revenue per year. These kinds of numbers stand witness to just how lucrative podcasting can be.

Of course, if you want to hit the big time, you’ll eventually have to invest in good-quality equipment and professional podcast mixing. However, once you acquire a following, these aspects are extremely worthwhile investments that will upgrade your podcasting game to no end.

Check out this blog on some of the equipment we currently recommend for starting a Podcast. If you are looking for something more advanced, we can help point you in the right direction.


You’ll Have More Chance of Being Heard Compared to Other Platforms

Compared to other broadcasting platforms such as Youtube, Instagram and Twitch, the podcast market is relatively unsaturated. This means you’re more likely to grow a genuine following, generate influence and become a success more quickly.

Marketing your podcast is easier too, as you’ll be able to upload it onto an ever-growing list of platforms. iTunes, Spotify, RadioPublic and TuneIn are just some of the apps people can use to listen to your series on the go. It’s just as easy to have someone listen to your podcast as it is to have someone stream their favorite song.

Learn how to repurpose your podcast for social media: here


You Can Build an Influential Network By Inviting Guests To Speak On Your Broadcasts

Interviewing someone on your podcast episode is a great way to build rapport with influential individuals in your industry. This in turn will help you grow a following quickly, while increasing your influential power and exposure in your field. People love to feel important, so interviewing them on your show is a great way to pick their brains and expand your horizons. And if you’re lucky enough to secure a well-known guest, you could see yourself skyrocket to success over night!

So there it is! Whether you’ve got a business idea that the world needs to hear, or you’re on a mission to inspire others, a podcast will help pave the way to your success.

If you’re interested in starting your own podcast and need professional help with mixing or advice about equipment, get in touch. We can’t wait to make you a podcast sensation!

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